In-depth brand consultations tailored to your needs
"The Avlier team are highly professional and knowledge branding experts. They can truly hone your brand or even re-brand your business as necessary to accelerate growth. I have worked with them personally and recommend them to my business clients. "
Gregory Derderian
Business Consultant, Derderian Consulting Services
The problem
How do you know if you’re making the right decisions with your brand
Whether you asked for it or not, you’re constantly getting opinions on what to do with the company’s brand.
On top of that, you’re likely asking yourself the following questions:
- Where is our brand falling short?
- What should we focus on first?
- Is the brand moving in the right direction?
- Should we rebrand?
- What should I have for lunch?
Well, we can’t help you with that last question, but we can help you answer the rest.
A Brand Consultation is your opportunity to get new insights, strategic guidance, and a fresh perspective on your branding efforts.
The solution
Talk to a branding expert who can provide answers to your questions and give you a second opinion.
Potential Topics
Below are examples of different topics and questions we can discuss during your call. If you have a topic not listed just let us know ahead of the call.
Brand Strategy
Is our current brand strategy working? Can it be adjusted if needed?
Brand Positioning
Are there any opportunities for us to reposition our brand in the market?
Brand Differentiator
How can we differentiate our brand from competitors?
Brand Messaging
How can we improve our brand messaging so it attracts the right customers?
Brand Tone
Does our brand convey the right tone and is it resonating with customers?
Brand Visuals
How can we develop a strong brand identity that is consistent across all channels?
Rebranding
Should we rebrand? What are the associated risks and challenges?
Internal Branding
How do we get buy-in from executives and ensure employees are upholding the brand?
Customer Experience
What experience are our customers receiving and how can we improve on it?
Consultation Structure
Your consultation structure will depend on the type of consultation your choose.
60 Minute Call
Virtual Call
Introductions [5 Mins]
Quick introduction to understand who you are and why you reached out.
Discuss Topic(s) [50 Mins]
We’ll work with you to understand your challenges and discuss the topic(s) most relevant to you.
Wrap Up [5 Mins]
We’ll recap what was discussed and talk about potential next steps.
Brand Workshop
Virtual Call
Introductions [10 Mins]
Quick introductions so everyone knows who is involved in the workshop.
Discuss Strategic Brand Elements [100 Mins]
We’ll discuss and finalize the strategic elements of your brand — brand strategy, brand positioning, and brand differentiator. There will also be short breaks every 45 minutes.
Discuss Foundational Brand Elements [100 Mins]
We’ll discuss and finalize the foundational elements of your brand — brand tone, brand messaging, and brand visuals. There will also be short breaks every 45 minutes.
Q & A [20 Mins]
This is your opportunity to ask any other questions regarding your brand, implementations, or additional strategies.
Wrap Up [10 Mins]
We’ll conclude the workshop with a quick review and discussion about next steps.
How to Get Started
Schedule your consultation in less than 5 minutes
Step 1:
Choose Your Option
Determine which consultation option is best for you
Step 2:
Pick a Day & Time
Pick the day and time that works best for your schedule
Step 3:
Join Your Consultation
When the day & time arrive, jump into the call via the link you receive
Brand Consultation Options
Free Call
Limited to 1 call per company.
- Time
- 30 Minute Consultation
- Includes
- Recording of the Call
- Call Summary Document
- Time Slot Priority
- Additional Calls at Discounted Rate
Monthly Call
- Time
- 60 Minute Consultation
- Includes
- Recording of the Call
- Call Summary Document
- Time Slot Priority
- Additional Calls at Discounted Rate
One Time Call
- Time
- 60 Minute Consultation
- Includes
- Recording of the Call
- Call Summary Document
- Time Slot Priority
- Additional Calls at Discounted Rate
Brand Workshop
- Time
- 4 Hour Consultation
- Brand Elements
- Brand Strategy
- Brand Positioning
- Brand Differentiator
- Brand Tone
- Brand Message
- Brand Visuals
- Includes
- Recording of the Workshop
- Workshop Summary Document
FAQ
Is the consultation in person or virtual?
Our consultations are all done virtually using Zoom. We do this for a few reasons:
- It allows us to provide a recording of the consultation
- Team members can join regardless of physical location
How is the call structured?
Your call structure will depend on the type of consultation you choose.
Typically, 60 minute consultations start with a quick introduction and a wrap up at the end. The rest of the time is reserved for discussing any branding topics you want to talk about.
Brand Workshops are broken into two main discussions: strategic brand elements and foundational brand elements. There is also time for introductions, Q&A, and a wrap up.
You can get a full break down of the consultation structure HERE.
What topics can we discuss?
Any topics related to branding are fair game. However, most marketers tend to discuss brand messaging, brand positioning, and overall brand strategies. Rebranding is another common topic.
For a full list of potential topics click HERE.
Consultation calls are designed for marketers who are:
- Looking to solve a particular issue with their brand
- Want a second opinion on a branding decision they’re about to make
- Need general guidance on what direction they should go
Brand Workshops are designed for marketers who need to rebuild a brand from the ground up. The workshop acts as a reset button for the entire brand.
Monthly calls are designed for marketers who have ongoing branding needs or questions. Often these are marketers who spearheading a change in the company’s branding efforts and need ongoing support.
Because the monthly calls are recurring, they get priority on time slots and can schedule additional calls at a discounted rate ($500 per hour).
One time calls are perfect for those who have a particular question that can be resolved in one call.