Get Insights And Actionable Steps to Improve Your Brand

Your In-depth brand audit identifies areas of concern and provides you a roadmap for improving your brand

"I requested a non-bias review of the organization I work for and Avlier delivered! As an "outside observer" they were able to put their finger on holes in our marketing program that created inconsistencies. They obviously have an astute understanding of the need for consistent brand presentation."

Thomas Fenix

Marketing Director, Arkansas Office Products

The problem

Issues with your brand are holding back your marketing efforts

You’ve tried different marketing tactics — maybe even some you don’t want to talk about. But, the end result has been the same each time.

  • Poor results
  • Failed expectations
  • Wasted money

You’re not alone. In fact, a lot of marketing efforts fail to hit the mark.

So, where do you go from here? 

Before you spend another dollar on your next marketing campaign you need to know if you have a marketing issue or a branding issue.

That’s where a Brand Audit comes in to play.

The solution

You need a Brand Audit that provides an in-depth analysis and gives you a plan to get your brand back on track

What Makes an Avlier Brand Audit Unique

Takes less than 10 minutes

No kickoff or initial consultation needed — simply fill out a brief questionnaire

Other Brand Audits start with a kickoff meeting or initial consultation, which can sometimes last for hours! Who has time for that?

All we ask is for you to fill out a brief questionnaire and upload any requested materials. You can be done in under 10 minutes!

Multiple delivery formats

You receive everything you need to present the results of the audit to others

Most Brand Audits are delivered as a PDF with a long-winded breakdown of your brand. This means you’re still required to assess the audit and put it into a presentable format for the CEO and/or Board of Directors.

When you get your Avlier Brand Audit you’ll receive it in multiple formats — no additional work needed on your end.

Get questions answered

A post-audit consultation gives you the opportunity ask questions

In addition your Brand Audit includes a complimentary post-audit consultation (scheduled at your convenience).

This consultation is your opportunity to ask any questions about your audit and discuss branding strategies.

What's Included

Your Brand Audit is delivered in a variety of formats. So, you’re ready to present the results in the most suitable format for the given situation.

Included in a Brand Audit is your Informational Report, Slide Deck, Executive Summary, and a Video Review

Informational Report

Full report covering everything analyzed in the audit

Delivered in:
  • PDF Format

Slide Deck

Beautiful slide deck you can use for formal presentations

Delivered in:
  • PDF Format
    (horizontal layout)
  • PowerPoint File

Executive Summary

Quick overview of the audit results

Delivered in:
  • PDF Format

Video Review

Video overview highlighting results from the audit

Delivered in:
  • Video Format
Bonus

Post-Audit Consultation

Ask questions about your audit, discuss branding strategies, or talk about something else entirely.

What’s Reviewed

Your Brand Audit covers a variety of brand elements. The elements reviewed are based on the audit package you choose.

Foundational Brand Elements
All Brand Audits

Brand Tone

What is the overall tone of your brand and what words would you associate with it?

Brand Message

Does your brand have a clear audience and speaks to their unique desires?

Brand Visuals

Do the visuals of your brand match your brand's tone and are they consistent?

Strategic Brand Elements

Full & Enterprise Brand Audits

Brand Strategy

What is your overall strategy for building your brand and is it successful?

Brand Positioning

How well does your brand position itself compared to your competitors?

Brand Differentiator

What is your unique selling proposition and how does it differ from others?

How It Works

It’s simple — request your audit and you’ll receive it within 10 – 15 business days*. After that  you’ll schedule your post-audit consultation.

Request Brand Audit

Step 1:
Request Your Audit

Pick your audit, fill out the brief questionnaire, and pay for it

Brand Audit Icon

Step 2:
Receive Your Audit

Within 10 – 15 business days* you'll receive your completed audit

Brand Workshop Icon

Step 3:
Post-Audit Consultation

Once you receive your Brand Audit you’ll schedule your post-audit consultation

*Turnaround time may vary based on the audit package you pick

"They provided a thorough and thoughtful Brand Audit for my company and we are in the process of implementing their recommendations. I highly recommend Avlier as a consultant for your company."

Michael Morton

Owner, m ARCHITECTS

Brand Audit Packages

Basic Audit

Perfect if you utilize social media and your website for most of your marketing.
$ 1,500
  • Elements Reviewed
  • Foundational Brand Elements
  • Strategic Brand Elements
  • Social Media Channels & Website
  • Marketing Collateral
  • Request Additional Collateral
  • Includes
  • Executive Summary
  • Slide Deck
  • Informational Report
  • Video Review
  • Post-Audit Consultation (30 mins)
  • 6 Month Followup Audit

Full Audit

The right choice if you run multiple marketing campaigns every year.
$ 2,500
  • Elements Reviewed
  • Foundational Brand Elements
  • Strategic Brand Elements
  • Social Media Channels & Website
  • Marketing Collateral
  • Request Additional Collateral
  • Includes
  • Executive Summary
  • Slide Deck
  • Informational Report
  • Video Review
  • Post-Audit Consultation (60 mins)
  • 6 Month Followup Audit

Enterprise Audit

Not for most businesses. But, if you need a personalized audit this is the best option.
$ 6,500+
  • Elements Reviewed
  • Foundational Brand Elements
  • Strategic Brand Elements
  • Social Media Channels & Website
  • Marketing Collateral
  • Request Additional Collateral
  • Includes
  • Executive Summary
  • Slide Deck
  • Informational Report
  • Video Review
  • Post-Audit Consultation (60 mins)
  • 6 Month Followup Audit

Not in your budget? Get the self-guided brand audit package

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FAQ

Your Brand Audit is delivered a variety of formats. This allows you to present the results of the audit in the format best suited for the occasion. The formats are:

  • Informational Report (PDF format)
  • Slide Deck (PowerPoint & PDF formats)
  • Executive Summary (PDF format)
  • Video Review (Video format)

You also get a complimentary consultation call so you can ask questions about your audit or anything related to branding.

Your Brand Audit will evaluate a variety of brand elements.

Each element will get an aggregate score based on a variety of criteria. This way you’ll be able to quickly access which elements need attention.

Each criteria will also receive a score, allowing you to pinpoint the exact issues.

It depends on the Brand Audit package you choose.

The Basic Audit evaluates the foundational elements of your brand:

  • Brand Tone
  • Brand Message
  • Brand Visuals

And reviews your website and social media channels.

The Full Audit includes everything in the Basic Audit and you’ll also get the strategic elements of your brand evaluated:

  • Brand Strategy
  • Brand Purpose
  • Brand Positioning
  • Brand Differentiator

In addition, you can submit marketing collateral to be reviewed.

Very little. In less than 10 minutes you can fill out the questionnaire and pay for your audit. After that you just need to wait for your audit to be completed.

Your audit also comes with a post-audit consultation but that’s totally optional.

Most Brand Audits are completed within 10 – 15 business days. The timeframe is mostly determined by audit package you pick and how many audits we’re currently doing.

If you’d like a more accurate timeframe please email us at contact@avlier.com

Our process

This is step 2 of our Ideal Customer Experience (ICE) framework.

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