Hassle-free brand audits for busy marketers
"I requested a non-bias review of the organization I work for and Avlier delivered! As an "outside observer" they were able to put their finger on holes in our marketing program that created inconsistencies. They obviously have an astute understanding of the need for consistent brand presentation."
Marketing Director, Arkansas Office Products
The problem
Your brand needs attention but you already have too much on your plate
We know the frustration. You need to focus on branding but you’re already juggling so many other things like:
- Managing multiple projects
- Developing strategies
- Analyzing data
- Spending hours in meetings
Let’s not even mention the tight deadlines and results you’re supposed to hit. 😔
It can all be a bit overwhelming and stressful sometimes… okay, most of the time.
So, how are you going to find time to make sure the company’s brand is moving in the right direction?
Doing an internal Brand Audit requires too much time and resources. Traditional Brand Audits won’t cut it either.
The solution
You need a Brand Audit built specifically for busy marketers — one that respects your time and provides you everything you need
What Makes an Avlier Brand Audit Unique
Takes less than 10 minutes
No kickoff or initial consultation needed — simply fill out a brief questionnaire
Other Brand Audits start with a kickoff meeting or initial consultation, which can sometimes last for hours! Who has time for that?
All we ask is for you to fill out a brief questionnaire and upload any requested materials. You can be done in under 10 minutes!
Multiple delivery formats
You receive everything you need to present the results of the audit to others
Most Brand Audits are delivered as a PDF with a long-winded breakdown of your brand. This means you’re still required to assess the audit and put it into a presentable format for the CEO and/or Board of Directors.
When you get your Avlier Brand Audit you’ll receive it in multiple formats — no additional work needed on your end.
Get questions answered
A post-audit consultation gives you the opportunity ask questions
In addition your Brand Audit includes a complimentary post-audit consultation (scheduled at your convenience).
This consultation is your opportunity to ask any questions about your audit and discuss branding strategies.
What's Included
Your Brand Audit is delivered in a variety of formats. So, you’re ready to present the results in the most suitable format for the given situation.
Informational Report
Full report covering everything analyzed in the audit
- PDF Format
Slide Deck
Beautiful slide deck you can use for formal presentations
- PDF Format
(horizontal layout) - PowerPoint File
Executive Summary
Quick overview of the audit results
- PDF Format
Video Review
Video overview highlighting results from the audit
- Video Format
Post-Audit Consultation
Ask questions about your audit, discuss branding strategies, or talk about something else entirely.
What’s Reviewed
Your Brand Audit covers a variety of brand elements. The elements reviewed are based on the audit package you choose.
Brand Tone
What is the overall tone of your brand and what words would you associate with it?
Brand Message
Does your brand have a clear audience and speaks to their unique desires?
Brand Visuals
Do the visuals of your brand match your brand's tone and are they consistent?
Full & Enterprise Brand Audits
Brand Strategy
What is your overall strategy for building your brand and is it successful?
Brand Positioning
How well does your brand position itself compared to your competitors?
Brand Differentiator
What is your unique selling proposition and how does it differ from others?
How It Works
Step 1:
Request Your Audit
Pick your audit, fill out the brief questionnaire, and pay for it
Step 2:
Receive Your Audit
Within 10 – 15 business days* you'll receive your completed audit
Step 3:
Post-Audit Consultation
Once you receive your Brand Audit you’ll schedule your post-audit consultation
*Turnaround time may vary based on the audit package you pick
"They provided a thorough and thoughtful Brand Audit for my company and we are in the process of implementing their recommendations. I highly recommend Avlier as a consultant for your company."
Owner, m ARCHITECTS
Brand Audit Packages
Basic Audit
- Elements Reviewed
- Foundational Brand Elements
- Strategic Brand Elements
- Social Media Channels & Website
- Marketing Collateral
- Request Additional Collateral
- Includes
- Executive Summary
- Slide Deck
- Informational Report
- Video Review
- Post-Audit Consultation (30 mins)
- 6 Month Followup Audit
Full Audit
- Elements Reviewed
- Foundational Brand Elements
- Strategic Brand Elements
- Social Media Channels & Website
- Marketing Collateral
- Request Additional Collateral
- Includes
- Executive Summary
- Slide Deck
- Informational Report
- Video Review
- Post-Audit Consultation (60 mins)
- 6 Month Followup Audit
Enterprise Audit
- Elements Reviewed
- Foundational Brand Elements
- Strategic Brand Elements
- Social Media Channels & Website
- Marketing Collateral
- Request Additional Collateral
- Includes
- Executive Summary
- Slide Deck
- Informational Report
- Video Review
- Post-Audit Consultation (60 mins)
- 6 Month Followup Audit
Not in your budget? Get the self-guided brand audit package
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FAQ
What is included in my Brand Audit?
Your Brand Audit is delivered a variety of formats. This allows you to present the results of the audit in the format best suited for the occasion. The formats are:
- Informational Report (PDF format)
- Slide Deck (PowerPoint & PDF formats)
- Executive Summary (PDF format)
- Video Review (Video format)
You also get a complimentary consultation call so you can ask questions about your audit or anything related to branding.
How is the Brand Audit Structured?
Your Brand Audit will evaluate a variety of brand elements.
Each element will get an aggregate score based on a variety of criteria. This way you’ll be able to quickly access which elements need attention.
Each criteria will also receive a score, allowing you to pinpoint the exact issues.
What parts of my brand will be evaluated?
It depends on the Brand Audit package you choose.
The Basic Audit evaluates the foundational elements of your brand:
- Brand Tone
- Brand Message
- Brand Visuals
And reviews your website and social media channels.
The Full Audit includes everything in the Basic Audit and you’ll also get the strategic elements of your brand evaluated:
- Brand Strategy
- Brand Purpose
- Brand Positioning
- Brand Differentiator
In addition, you can submit marketing collateral to be reviewed.
Very little. In less than 10 minutes you can fill out the questionnaire and pay for your audit. After that you just need to wait for your audit to be completed.
Your audit also comes with a post-audit consultation but that’s totally optional.
Most Brand Audits are completed within 10 – 15 business days. The timeframe is mostly determined by audit package you pick and how many audits we’re currently doing.
If you’d like a more accurate timeframe please email us at contact@avlier.com
Our process
This is step 2 of our Ideal Customer Experience (ICE) framework.
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